AI Test - Review
Terminator Robot leaning on a wall about to take my job
With all of the discussion around AI, and as someone with experience in some of the roles people think AI will come and take, I decided to test out the new Squarespace Generative AI Text and see how long until bloggers and humans are out of a job.
In order to test its capabilities I tasked it with writing a paragraph, check it out.
Screen recording of Squarespace Generative AI test.
So the results are in…
The Input:
Write a paragraph about creating business personas based on customer goals and not demographics such as age/sex/location
The Output:
At Guiney Designs, we believe in the power of creating business personas that are centered around customer goals rather than limiting factors such as age, sex, or location. By shifting our focus to understanding the aspirations, pain points, and desires of our target customers, we are able to build a more holistic and effective marketing strategy. By diving deeper into their motivations, challenges, and unique needs, we gain a clearer picture of what truly drives their decision-making process. By creating personas based on customer goals, we can tailor our messaging, offerings, and user experience to resonate with their expectations and ultimately drive meaningful engagement and conversions. This customer-centric approach not only allows us to create products and services that truly meet their needs but also fosters strong and loyal relationships that extend beyond demographic categories.
Below you will see the AI Generated Response Marked up starting at the first sentence:
At Guiney Designs, we believe in the power of creating business personas that are centered around customer goals rather than limiting factors such as age, sex, or location.”
Its salesy and I don’t need to formally introduced anything here. the rest is just the prompt.
By shifting our focus to understanding the aspirations, pain points, and desires of our target customers, we are able to build a more holistic and effective marketing strategy.
This sentence reads like synonyms for goal, and customers, but does give some good color based on prevailing business knowledge, … until it wrongfully assumes that personas are just for “marketing strategy”
By diving deeper into their motivations, challenges, and unique needs, we gain a clearer picture of what truly drives their decision-making process.
This is a good concise explanation how one might go about making a persona.
By creating personas based on customer goals, we can tailor our messaging, offerings, and user experience to resonate with their expectations and ultimately drive meaningful engagement and conversions.
This is a good example of the first response in google on “why are personas used” and is consistent with common business thought around personas.
This customer-centric approach not only allows us to create products and services that truly meet their needs but also fosters strong and loyal relationships that extend beyond demographic categories.
Consistent with common business thought around personas, with a weird addition of one of the prompt words “demographic categories”
Am I going to let AI write my post on personas?
Ok, so those were the results of the AI Test. Is it concise, direct and impactful? Yes,..ish. It explains a persona, how, why, and concludes the paragraph to the point that I needed. It just isn’t how I would say it. In fact it is more like a mad lib where AI saw the prompt words like “customer goals”, “not demographics” , and “age/sex/location” and found synonyms and added color and more filler by inserting those synonyms and the current prevailing subject knowledge. What it didn’t add, is something Killer Mike mentioned in a recent interview, “AI doesn’t have Soul” , or what I am starting to call Artificial Emotion*.
So this Buzz Word Salad may win a few games of meeting bingo, and may be a good jumping off point, if you are in a pinch or need a draft, but the output of Squarespaces current AI text generation will not be taking any copywriter’s job any time soon. For now humans will just have to use AI as it is meant to be used in its current state, as a tool, and just like a hammer and nails can’t build a house on their own, AI is not yet able to replace the emotion and take “our jobs!” like some fear.
*Artificial Emotion is a topic that I am just starting to try to formulate and dabble in so maybe there will be more later.